Acquire Analytics Skills with Marketing Analytics and Automation

The market is becoming increasingly competitive and flooded with copycat products and all the brands and businesses are bringing their A-game for marketing. This has resulted in customers being flooded with over 11,000 ads on an average per month and thousands of promotional emails that often go straight to the spam folder. In other words, there is a great deal of clutter and noise in the market and even personalized ads and marketing campaigns will not yield the desired results if they are not strategized properly and driven by data and deep insights.

It is strongly believed that businesses must leverage large volumes of customer and business data to engage in data-driven marketing and decision-making. By doing so, they can break the clutter and make their brand voice heard, craft micro-moments or AHA moments for customers and accordingly, increase their sales, revenues, and profits.

Marketing analytics is a specialized application of data analytics that enables businesses to achieve all of the above. So, businesses today are looking for marketers who are not just creative and have a business sense but also those with analytics skills. Accordingly, those marketers and professionals taking up online marketing analytics classes to equip themselves with these skills and improving their earning capacity.

What are the must-have marketing analytics skills?

Analytical thinking: To be able to understand what the core problem is, what kind of data will help in answering the questions, analyzing and identifying possible routes to problem-solving, etc. are important for marketing analysts.

Data preparation, pre-processing and munging: Data comes in all forms and types and is not always structured. Some of the data may even be useless to the business. So, before engaging in analysis, the analyst must be able to choose appropriate types of data, clean it up and transform it into a form that is useful for analysis.

Story-telling and visualization skills: The findings of data analysis must be conveyed effectively to key stakeholders who may not understand technical terms. So, the marketing analyst must be able to visualize and coherently convey the findings to even non-technical persons.

Internet marketing analytics skills: There are different digital platforms on which marketing happens email, social media, etc. It is crucial, then, that the analyst is equipped with internet marketing analytics skills and tools to effectively leverage the different platforms and key metrics from them.

AI, ML, deep learning, predictive analytics, etc.: These are current tech trends that affect analytics and marketing in a big way. The marketing analyst must understand the relevance of these trends and technologies and the right place and time to employ these.

Best way to acquire these skills

Executive Program in Marketing Analytics from IIM Lucknow is the best marketing analytics class and course that equips participants with analytics and automation skills. It enables participants to unearth hidden insights by leveraging the large volumes of business and customer data available at their disposal through the application of analytics tools and techniques. Through hands-on exposure to tools, they are taught to use actionable insights in making data-driven marketing and sales decisions and strategies that will push the business towards long-term profitability, sustainability, and growth.

This 6-month online certificate course from one of the top and elite institutes in India is best suited for marketers, product managers, analysts, CMOs, business unit heads and future leaders with over 3 years of work experience.

Sign up for this marketing analytics class today!